10 Things I've Learnt About Entrepreneurship
My personal experience being a 2x Founder
While entrepreneurship does not look the same for everybody, some entrepreneurs are objectively better than us. Over the past few years, from running brands, studying business in school, reading n number of books, and even discussing this with other friends on the grindset, there are a few lessons Iโve learned, that will stay with my going forward.
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So let's dig into these 10 learning:
1. It's not about creating something that will sell โ it's all about selling (anything)
Every niche, every corner, teems with a kaleidoscope of merchandise, which is a testament to the ceaseless human endeavor to create, innovate, and meet the ever-evolving desires of a discerning clientele. Now, in this labyrinth of commerce, the pursuit of novelty becomes a difficult endeavor where one has to acknowledge that if think you have something unique to offer, there is a 99% chance it already exists in another corner of the world. Well, now you think the process and method through which you will deliver this value has never been done before โ it has, with much more than you know. If the market is so saturated already, why sell anything?
Because you still have some different and important to offer.
And this differentiation is done through some very simple and subtle turning points in your business
2. Do not forget to apply strategies for your marketing mix
(Take a look at the chart below for a clearer understanding)