What a Real Personal Brand Is

The raw truth about building your brand online

Your personal brand needs to be something more than 'just you.' I do not mean collaborations or an affiliation with your company.

Please hold on, this is going to be a bit of a philosophical digress. As simply as I can put it:

An extreme fixation or focus on the self is vanity, we could pretend that it is not, but it does not change the fact. "How then wo…